VANESSA IS AN EX-BOOZE BUS (GET IT? VANESSA?), CUSTOMISED WITH PHOTO BOOTH, PLASMA SCREENS AND LOADS MORE, AND STAFFED BY A TEAM OF YOUNG ROAD SAFETY WARRIORS. SHE TRAVELS TO MUSIC FESTIVALS ACROSS THE STATE PERFORMING BREATH TESTS AND SPREADING THE GOOD WORD: THAT PARTYING AND ROAD SAFETY CAN GO TOGETHER.

SEVEN YEARS IN AND VANESSA IS ONLY GETTING STRONGER, WITH A BIG SOCIAL MEDIA FOLLOWING (THOUSANDS OF FULLY ENGAGED FACEBOOK FANS) AND A FLEET OF MINI VANESSAS JOINING THE TEAM. SHE’S PROBABLY EVEN SAVED A FEW LIVES ALONG THE WAY. BLESS HER.
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If you could have any super power,
what would it be?

That was the question at the heart of our launch campaign for PUMA BioWeb in Australia and New Zealand. Utilising the global brand positioning, ‘Superhero style. Mask not required.’ we asked sneaker-freaks and sportos alike to Tweet and Instagram their ultimate superpower for the opportunity to win part of a ‘bulging spandex package’ of prizes.

Thousands used the #mysuperpower tag on Twitter and Instagram to join in, with the answers ranging from the classic (x-ray vision) to the practical (reading a girlfriend’s thoughts).
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