Back in 2003 Jim Beam came to us with the challenge of making their brand the go-to spirit for university students. We came up with Jim Beam on Campus (or JBOC).
It’s an idea so simple, we were surprised no one else had done it: sponsor all the coolest kids on campus to become Jim Beam ambassadors and host all the biggest parties under the JBOC banner. Meanwhile, we would support the sponsorship activity with great poster collateral, event planning, competitions, and social media campaigns. Nine years on, JBOC continues to grow with a fresh batch of students, parties and creative each year.
It’s an idea so simple, we were surprised no one else had done it: sponsor all the coolest kids on campus to become Jim Beam ambassadors and host all the biggest parties under the JBOC banner. Meanwhile, we would support the sponsorship activity with great poster collateral, event planning, competitions, and social media campaigns. Nine years on, JBOC continues to grow with a fresh batch of students, parties and creative each year.
The Melbourne Symphony Orchestra had a loyal, but aging core audience. They came to Lifelounge Agency for ideas on how to put the orchestra on the radar of young people.
Our answer was Muso, a club for real music lovers under 30 (that’s right we appealed to the vanity of hip music snobs) offering special VIP events, and great seats at a dramatically discounted rate.
Lifelounge agency helped to structure the program, designed the logo, and created an intriguing poster/digital campaign to launch Muso to market.
Our answer was Muso, a club for real music lovers under 30 (that’s right we appealed to the vanity of hip music snobs) offering special VIP events, and great seats at a dramatically discounted rate.
Lifelounge agency helped to structure the program, designed the logo, and created an intriguing poster/digital campaign to launch Muso to market.
