STRIKE APPROACHED LIFELOUNGE TO HELP UP THEIR KLOUT WITH THEIR YOUTH AUDIENCE. SO WE CALLED ON NINE TALENTED AUSTRALIAN STREET ARTISTS AND ILLUSTRATORS TO WIELD THEIR CREATIVITY ON A BLANK PAIR OF BOWLING KICKS AND ‘RE:BOOT’ THE STRIKE BOWLING SHOE. THE ARTISTS' SHOES WE USED TO PUBLICISE THE CAMPAIGN, DRIVING FANS TO FACEBOOK TO DESIGN THEIR OWN SHOE.

OVER 500 ENTRIES WERE SUBMITTED WITH 10 FINALISTS TAKING CENTRE STAGE AT LAUNCH EVENTS IN BRISBANE, SYDNEY AND MELBOURNE IN AN EYE-POPPING 3D PROJECTION MAPPING INSTALLATION. THE GRAND PRIZE WINNING DESIGN NOW FEATURES IN STRIKE BOWLING VENUES AUSTRALIA–WIDE, FOR REAL, AND THE STREET ARTIST'S SHOES WERE AUCTIONED ON EBAY WITH ALL PROCEEDS DONATED TO THE REACH FOUNDATION.
  • Re:Boot - 1 of 2
    (You can use your keys to navigate)
VANESSA IS AN EX-BOOZE BUS (GET IT? VANESSA?), CUSTOMISED WITH PHOTO BOOTH, PLASMA SCREENS AND LOADS MORE, AND STAFFED BY A TEAM OF YOUNG ROAD SAFETY WARRIORS. SHE TRAVELS TO MUSIC FESTIVALS ACROSS THE STATE PERFORMING BREATH TESTS AND SPREADING THE GOOD WORD: THAT PARTYING AND ROAD SAFETY CAN GO TOGETHER.

SEVEN YEARS IN AND VANESSA IS ONLY GETTING STRONGER, WITH A BIG SOCIAL MEDIA FOLLOWING (THOUSANDS OF FULLY ENGAGED FACEBOOK FANS) AND A FLEET OF MINI VANESSAS JOINING THE TEAM. SHE’S PROBABLY EVEN SAVED A FEW LIVES ALONG THE WAY. BLESS HER.
  • Vanessa Program - 1 of 2
    (You can use your keys to navigate)