STRIKE APPROACHED LA TO HELP UP THEIR KLOUT WITH THEIR YOUTH AUDIENCE. SO WE CALLED ON NINE TALENTED AUSTRALIAN STREET ARTISTS AND ILLUSTRATORS TO WIELD THEIR CREATIVITY ON A BLANK PAIR OF BOWLING KICKS AND ‘RE:BOOT’ THE STRIKE BOWLING SHOE. THE ARTISTS' SHOES WE USED TO PUBLICISE THE CAMPAIGN, DRIVING FANS TO FACEBOOK TO DESIGN THEIR OWN SHOE.

OVER 500 ENTRIES WERE SUBMITTED WITH 10 FINALISTS TAKING CENTRE STAGE AT LAUNCH EVENTS IN BRISBANE, SYDNEY AND MELBOURNE IN AN EYE-POPPING 3D PROJECTION MAPPING INSTALLATION. THE GRAND PRIZE WINNING DESIGN NOW FEATURES IN STRIKE BOWLING VENUES AUSTRALIA–WIDE, FOR REAL, AND THE STREET ARTIST'S SHOES WERE AUCTIONED ON EBAY WITH ALL PROCEEDS DONATED TO THE REACH FOUNDATION.
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WITH DISTRACTION BECOMING AN EVER-INCREASING PROBLEM ON OUR ROADS, THE VICTORIAN GOVERNMENT ANNOUNCED SIGNIFICANT CHANGES TO DRIVING RULES, AND IN PARTICULAR ILLEGAL MOBILE PHONE USE. YOUNG DRIVERS (P1, P2 AND L-PLATERS) ARE NOT ONLY THE MOST INEXPERIENCED ON THE ROAD, THEY’RE ALSO THE BIGGEST USERS OF MOBILE PHONES WHEN DRIVING.

TO REACH BOTH YOUNG DRIVERS AND WIDER PUBLIC, WE DEVELOPED AN INTEGRATED CAMPAIGN SIGNALLING HIGHER FINES OF $443 AND MORE DEMERIT POINTS. THE 'GOT THE MESSAGE' CAMPAIGN SPANNED ACROSS PRINT, OUTDOOR, DIGITAL, CINEMA, RADIO, RETAIL, LENTICULAR POSTCARD HANDOUTS AND A WEBSITE TO ENGAGE AND OUTLINE THE LAW CHANGES AFFECTING ALL DRIVERS.
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